I translate complex ideas and research into actionable implementation plans.
I am the bridge between funding and measurably effective programs
I work with social entrepreneurs, activists, philanthropists, and nonprofits.
Your goal is to solve problems and operate at maximum impact.
My goal is to extract, refine, and repackage your skills and assets to create pragmatic strategies and measurable, cost-effective implementation plans.
Consulting Services
I help my client solve big problems. I bring an insatiable curiosity, multiple degrees, over a decade of consulting experience with big and small firms, and a ton of hands-on entrepreneurial experience. I’ve been there and done that. I’ve enjoyed success, so I know what works and can fast-track you to success. I’ve experienced failure, so I can help you side-step the pitfalls. I get results. I integrate my experience tackling big problems with the tenets of Social Change Marketing to create realistic plans yielding measurable, sustainable, and cost-effective results that real people can implement, with pride.
Contact me to discuss how we can solve your big problems.
“Rebecca’s collaborative talents really helped move the work forward on the Water Safety Task Force Metro Chicago. She respectfully integrated the many perspectives of stakeholders and agencies so that we could concentrate our efforts on the overarching goal - making Chicago’s lakefront safer through empirically-supported best practices.”
One Hour Troubleshooting Call
When you hit a sticking point and need a solid plan for getting past the barriers to success. We’ll look at what the data is telling you, outline a strategy, and create an implementation plan.
$500
Two-Day Strategy Blitz
You are having trouble translating your vision into action, have the data but your programs aren’t solving the problem, or you need a deep analytical dive into what the data is telling you about your programs. We will meet for one day to dissect the problem and identify all the contributing issues. I go off and create a strategy and implementation plan. One week later we meet to fine-tune the plan, including benchmarks for measuring success.
$5,000
Consulting Fees
The most cost-effective and efficient way to work with me is by project. I’ll scope out what you need, give you a competitive quote, and stick to that budget. No surprises.
I do pro-bono work for a limited number of young social change makers every year - contact me directly.
Contact me and let’s figure out how to best solve your problems.
What is social change marketing?
Social Change Marketing changes societies. Social Change Marketing generates seismic shifts in attitudes and behaviors. Social Change Marketing creates positive, measurable, cost-effective change and combats and overwhelms negative social change. Social Change Marketing is harnesses the power of market forces to change behavior for public good.
+ Click here for a partial list of consulting assignments.
- Member of the Steering Committee tasked with creating the first U.S. National Water Safety Action Plan, in accordance with WHO guidelines. Plan launched in June 2023. www.watersafetyusa.org/nwsap
- Founding member of the Water Safety Task Force Metro Chicago, creating the first water safety plan for the city. Instrumental in participation in the first U.S. documentary on rip currents, including appearing in the film. https://chicagowatersafety.org
- Prepared analysis and recommendation for developing and growing a solid client base in the U.S. and UK for a non-profit teaching resiliency skills-building to those in the caring profession (U.S. and UK)
- Consulted for multiple for-profit organizations developing and launching new technology product ideas, including analysis of field and marketing strategy development. (Global)
- Reviewed business plan and made recommendations for UK-based business teaching cultural competency to clients in China and SE Asia. (UK)
- Collected and disseminated best practices for global data collection. (Global)
- Developed social marketing plan for global incident tracking software project; created social media strategy; created strategy for increasing revenue through online partnerships; provided leadership coaching for a small non-profit. (California)
- Coordinated production of two videos shown on the big board at the Daytona 500, including finding pro bono professionals, developing the concepts, making story boards, writing captions, choosing the visuals, addressing intellectual property concerns. (Ohio)
- Over a decade of consulting experience within formal consulting firms, including: strategic restructuring; forensic accounting; financial reconciliations; restructuring of human systems; computer systems analysis and testing; and health care and retirement plan design and administration. (U.S.)
- Successfully lobbied for compliance with 2017 WHO Implementation Guidelines, consistent messaging promoted by WaterSafety USA, and global best practices in data collection as part of multi-sectoral Task Force. (Chicago)
- Convinced 35 international organizations to adopt the consistent language of the Open Water Safety Guidelines, including WaterSafety USA and the U.S. National Park Service.
- Created marketing plan for publication of major academic journal. (Global)
- Provided an in-depth analysis of the drowning prevention field, including the issues and major players; made introductions to key experts; connected to existing resources in numerous countries with goal of expanding best-practices. (Monaco)
- Developed and orchestrated global social media events to raise awareness about drowning prevention, including: a petition which garnered signatures from 60 countries; promotion of an Australian National Geographic rip current video, resulting in a spike in hits; and a Facebook live interview which received 38,000 views in 48 hours. (Global)
- Developed concept to partner a non-profit organization with the Navy SEALS to expand water safety knowledge in at-risk populations and to create a potential pipeline of Naval recruits. Project had initial buy-in but did not make it past initial planning meetings (Great Lakes and Ohio)
“Rebecca’s passion for water safety projects is equaled by a conviction to care. To care so much that she consults on drowning prevention projects thousands of miles away, providing valuable guidance and detailed feedback as if it were her own business. What you see is what you get – enthusiasm, conviction and a skill set that combines best practise in social marketing, business analysis and drowning prevention. What you don’t see, you get too – a resolute determination to help others, to change behaviour and to secure the very best outcome for a project.”
Coaching
I coach people who are committed to positive social change. I provide insight and a distillation of my years of business and advocacy experience while digging deep into the challenges you face. I inspire people to unleash their potential for creating positive change, and help them create a detailed, pragmatic, and executable plan. Together, we get measurable results. Contact me today to learn more.
“I can’t thank Rebecca enough for what she’s done for our organization! Rebecca’s consulting services saved us from being overwhelmed and pulled in various operational directions. She helped our organization determine our mission statement, and then taught us how to test our business decisions to insure they’re inline with our mission... that’s when ISLA really started to take off! ”
“Rebecca is the master connector and ultimate coach. She has introduced me to giants in my field, and provided professional connections that resulted in fruitful business endeavors. Rebecca provides salient advice, encourages new and different perspectives in tricky situations, and can help grow the most driven parts of who we are without loosing sight of our personal wellbeing and humanity. Rebecca gets it.”
+ Click here for a partial list of coaching engagements.
- Coached Executive Director of a non-profit on strategies for creating partnerships with key government departments; improving community outreach efforts; developing national events; and raising profile of issue with key influencers (Uganda)
- Coached Founder of a non-profit on revenue development strategies, resulting in partnership with large local business. (Wales)
- College application coaching. They always walk away with confidence and self-esteem brimming.
- Eagle Scout Coach for 10 Boy Scouts and Troop Advancement Chair.
- Girl Scout Leader and Gold Award Coach.
- Created resumes and CVs for dozens of people in U.S. and U.K., piecing together their unique story and providing coaching on how to best present themselves in cover letters and interviews.
Speaking
The fastest way to improve your impact is to integrate Social Change Marketing into your approach. Social Change Marketing creates a seismic shift by harnessing market forces to change behavior for public good. Social Marketing is not social media marketing. Social media marketing is only one tool in the Social Change Marketing toolbox. Click here to learn “What is the difference between Social Change Marketing and social media marketing?”
I am available to speak to small and large groups about Social Change Marketing - from what it is and how it works to in-depth workshops and presentations. I teach you how to translate academic concepts into real life plans.
I’ve presented at conferences in Chicago (SafeKids and University of Chicago), Germany, Hawaii, Spain (via video), Vancouver, Vietnam, Washington D.C., and Yale University.
“I have been lucky to work with and see the incredible energy, insight, and direction Rebecca brings to drowning prevention related projects. A dynamic and clear presenter who motivates with her passion and understanding of the evidence basis of drowning prevention, she speaks to families as well as experts, nationally as well as internationally. Her social marketing perspective combined with her smarts make her an invaluable and unique colleague.”
American Red Cross, American Academy of Pediatrics
Speaking Fees
Contact me for a quote for presentations or workshops.
All travel expenses are the responsibility of the client.
Increase Your Impact
What is your mission?
Ask this question of most activists and young organizations and the answer is usually big. Big along the lines of ‘save the world’ ‘conserve the oceans’ ‘stop climate change’ ‘attain gender equality’.
If you’re ready to increase your impact, I’d like to work with you.
