Turning the tides on child drowning
Rebecca Wear Robinson
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Mission Impossible? Hire A SEAL.

by Rebecca Wear Robinson on April 24, 2013

Consider me the Navy SEAL of drowning prevention. OK, stop laughing! I definitely don’t have the physical attributes or the cool-quotient, but operationally I’m just like a SEAL.

  1. Identify the mission and the desired outcome.
  2. Develop a targeted approach that makes the best use of existing resources.
  3. Understand how each member of the team works and how to leverage individual strengths.
  4. Adapt the approach when the situation changes.
  5. Be successful – mission accomplished – on time and on budget.

That’s exactly what a good consultant does, and it’s exactly what I have done for the bulk of my career and am now doing for organizations working on drowning prevention and water safety.

You’re probably thinking, ‘Why hire a consultant?‘ ‘What does a consultant accomplish? How do I use a consultant? Is it worth the money when our budget is already stretched or minimal?

Let’s talk about it.

Why hire a consultant?

  • You have established your organization and are ready to move it to the next level but you need to be clear who you are – your vision, your target audience – and how you are going to gather the resources and funding to move forward.
  • Your existing strategy is not getting the results you want (your social media isn’t as effective as it could be, you can’t get funding, you aren’t engaging the right audience, you aren’t getting the media coverage you want). You don’t have the time or money to keep trying different things, you need an easy-to-understand, pragmatic and do-able step-by-step plan to help you reach your goals.
  • You need to get everyone dancing to the same music. Whether your goal is to engage other organizations or to get everyone in your organization or Board working towards the same goal, sometimes it takes an outsider to dig deep and find the common ground, and then develop a plan that gets everyone onto the dance floor.
  • You want to increasing the effectiveness of your messaging by integrating social marketing into your strategy. Social marketing is ‘harnessing market forces to change behavior for the public good’ – or more simply put, get people to change their behavior and attitudes and even feel happy about it.

What does a consultant accomplish?

  • I help you reach your goals efficiently using a minimum of resources and expense. My goal is to come in, help you, and leave you equipped to reach your goals and achieve measurable results using the resources you have in place, or identifying key resources you need to develop, within budget constraints. If I do my job well, you don’t need me in the future – Just like a SEAL I come in, I do my job, I leave. (without leaving you in the lurch, I’m always a phone call away)

How do I use a consultant?

  • This is where I put on my camouflage gear. I can operate behind the scenes working only with one person on a specific plan or general coaching, or I can work with any number of people within the organization – as visibly or invisibly as you want. It depends on your needs and what you want to accomplish. I’ve done it all.

Is it worth the money?

  • I know what I know and I know what I don’t know. I can quickly tell you if I can provide real value to your organization. I’m a results-oriented, highly analytical, detail-oriented and practical person, so if I can’t help you in a way that is more cost-effective and efficient than any other option, or I’m not a good fit for your organization or issue, I’ll tell you and try to refer you to the right resource.
  • I’m experienced and work very efficiently. Chances are we’ll just need a couple of phone calls or e-mails for me to get the information I need to make a proposal and then follow up with a detailed action plan which we can discuss via phone, Skype or e-mail. With technology, face-to-face meetings are rarely necessary, which cuts costs even further and leaves you more time to do what you do best.

And finally – why Rebecca?

  • My passion is ending drowning, and I have 5 years experience in the field, but my background is all business. From over a decade working with top consulting firms to two master’s degrees in business and organizational/psychology from top schools, to working as an entrepreneur and now as a global activist, I apply strong, pragmatic business disciplines to the issue of global change. You can click here to see more about my background or click here to learn about my work in ending child drowning.  My strengths are strategy development, analysis, social marketing, process re-engineering, and identifying and connecting resources. I am looking forward to exploring how these disciplines can be incorporated into your business model to make your organization more successful, while we work together to end drowning globally.

If you want drowning prevention efforts to start operating more efficiently and cost-effectively, click here to send out this tweet:

Mission Impossible? Hire the RWR SEAL. http://bit.ly/XWC8Nw #stopdrowning

And then contact me at rebeccalioness@gmail.com or 630-729-4291 and let’s explore how we can make this happen. Just please don’t ask me to do any one-handed pushups!

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