Turning the tides on child drowning
Rebecca Wear Robinson
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Marketing Drowning Prevention Effectively

by Rebecca Wear Robinson on March 14, 2012

How do you market drowning prevention effectively?

The short version is that we need to switch our focus from Rules to Joy.

I have put the full text of my speech, ‘Marketing Drowning Prevention Effectively’ on ScribD. If you prefer a copy in word or a copy of the slides, please e-mail me at rebeccalioness@gmail.com.

This speech was intended for the NDPA symposium in San Diego last week. My sincere apologies to Kim Burgess and the NDPA for my last minute cancellation to speak due to a family issue, and many thanks to Dr. Julie Gilchrist of the CDC for stepping up with a wonderful presentation to fill the slot!

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