I play many roles: mom, numbers cruncher, social marketer. The one stage where these roles all act together is drowning prevention. Combining all my strengths, I’m leading a global campaign for social responsibility to ensure the safety of all children around water because one child drowns every minute.
When it comes to drowning prevention, I may never have all the facts the scholars know, and I’ll never have the lifesaving skills of a lifeguard. But I am a whiz in social marketing, which to date has been under-utilized in the field of drowning prevention. I’m leading the charge to reach people worldwide through social campaigns that raise awareness about child drowning and change people’s behavior around water.
My background as an expert in social marketing began with a Master’s degree in Management from the Kellogg School of Management, with concentrations in International Management, Marketing and Economics. I also have a Master’s degree in Organizational and Social Psychology from the London School of Economics, focusing on group dynamics, gender issues and flexibility in the workplace. For me, this large planet of ours is a network of neighborhoods—many of which I have visited or called home. While I currently call Chicago home, I have lived in Austria, France and the UK, and I have travelled extensively.
The drowning prevention community is full of talented, passionate people working hard to change the way people view water. Researchers compile brilliant studies, demonstrating the need for change. Medical experts have developed and continually refine and teach life-saving techniques to save children who have nearly drowned. Lifeguards devote themselves to careers of vigilance and risk-taking, standing watch over the waters we enjoy.
Why add one more voice? Why add social marketing to the mix? Because right now, each isolated study, team or campaign is but a ripple in a sea of rolling waves. I am here to unify our dynamic, international forces with a strong, cohesive message that will turn the tide on drowning prevention. Together, we can reach people around the world, helping them understand the epidemic of child drowning and moving them to act in ways that will help us end that epidemic, once and for all.
What is Social Marketing?